FULL SPEED AHEAD IN WOMEN’S WORLD TOUR WITH CYLANCE PRO CYCLING TEAM
A CHAT WITH…TEAM TREK-SELLE SAN MARCO
6 Apr 2018
FSA, VISION, AND EVERYSIGHT ANNOUNCE CYCLING GLOBAL CO-MARKETING INITIATIVE
Full Speed Ahead (FSA), producer of world class bicycle components for road cycling and mountain biking, Vision, a cycling company synonymous with a no-expense spared assault on wind resistance, have entered into a promotional agreement with Everysight, makers of Raptor AR Smartglasses (Raptor), the first consumer-focused augmented reality smartglasses for cyclists, triathletes, and early adopters. Everysight, FSA, and Vision are creating a consumer experience to showcase their cutting-edge products such as Raptor at the year’s biggest races and industry trade shows worldwide.
“For years FSA and Vision have pushed the cycling world through their innovations and design, from world class road and mountain bicycling components to slippery-fast aero products. These two companies are prefect partners for us to take on the road, visiting the biggest trade shows and cycling events and provide fans with a cutting-edge experience that blends design with innovation,” said Lance Berks, VP of Marketing, Everysight.
“We don't simply sponsor world-class teams and athletes, we work extremely closely with other cycling brands and not, and their expertise and feedback help us develop the next range of products. In order to unite the different needs and make the product as universal as possible, we are looking forward to starting this new collaboration with a visionary brand like Everysight” explained Claudio Marra, vice president and global marketing manager of Full Speed Ahead.
FSA, Vision and Everysight will have adjunct booths that allow show attendees to test out the latest innovations in bicycle components, wind resistance and augmented reality. Everysight will allow anyone to bring their bicycle and take a test spin wearing their Raptor, which provide riders with the real-time information they need to become faster, fitter, and more efficient. Based on the event, specifics activities will be organized in order to give consumers an immersive experience with FSA and Vision best sellers and top-of-the-line products.
- GranFondo Firenze De Rosa – April 14-15, 2018, Florence, Italy
- Sea Otter Classic – April 19-22, 2018 Monterey, California, USA
- Bike Festival – April 28 – May 1, Riva del Garda, Italy
- 9 Colli – May 17-20, Cesenatico, Italy
- Etap Du Tour – July 8, 2018, Le Grand Bornand, France
- Eurobike – July 8-10, 2018, Friedrichshafen, Germany